Claudia Cooley

Sarah Reiff-Hekking


Dr. Sarah Reiff-Hekking is a Coach and Clinical Psychologist with almost 20 years of experience helping people create and achieve their goals. She received her Ph.D. from SUNY at Stony Brook in 1997 and Coach Certification from Mentor Coach. She was on the faculty at UMass Medical School for 6 years and is an experienced coach, entrepreneur, psychotherapist, teacher, researcher, and mentor. She founded True Focus Coaching in 2005 and as a business savvy entrepreneur she grew a successful coaching practice during a down economy. She has been a coach on staff at the Hallowell Center in Sudbury, MA for 5 years. Dr. Reiff-Hekking specializes in helping smart, creative adults that have a hard time managing their time and their tasks, figure out a way that works for them. She believes that there are no ‘perfect’ time management systems – you have to find the system that works right for you. She believes that solutions are found by paying attention to the present moment and that just like Michelangelo had to chip away at the stone to find the statue, we have to get rid of all the extra stuff that isn’t the core of your life. She offers private and group coaching services in person and over the telephone. Find out more about her at

Notes on pronouncing “Reiff-Hekking” : “Reiff” is pronounced “Rife” which rhymes with “life”. “Hekking” as in “oh, heck.”


April 28, 2014
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